We all know that the MSRP you see printed in the dealer’s price list and brochures are a total of different factors. In the more developed countries, consumers have access to the manufacturers’ invoice prices (the price it costs the dealer to “buy” the car) and hence can actually see how the dealers make money. To date, we have no system allowing us consumers to see invoice prices.
But now here’s the second-best thing. (more…)